Case Study · Personal Care Device
Precise, Painless Grooming That Fits in a Pocket
A pen-shaped trimmer built for life on the go
Flawless, a hair-removal brand sold across major US retailers, asked us to develop a portable trimmer that removes hair and stubble in a single pass. It had to be pocketable, sleek and dermatologist approved, with no nicks, cuts or bumps. We carried it from design through production.
Overview
Grooming that has to happen anywhere
Between shaves, stubble shows up at the worst moments. Shaving needs water, soap and time, and none of that is easy at work or while traveling. Flawless wanted a tool people could carry anywhere and use dry, in one pass, on legs, arms and the rest of the body.
Key successes
- Shaped a pen-like body that slips into a purse and feels natural in the hand
- Built in LED lights that reveal fine hairs, even in dim rooms
- Used 18-karat gold-plated heads to avoid metal allergies and resist corrosion
- Passed durability and drop tests before shipping
Approach
Inspired by an everyday pen
Because the trimmer would be used at work or on the road, we shaped it like a pen. The familiar form makes it intuitive to hold and easy to carry. We also built in LED lights that reveal fine hairs, even in dim rooms, and a rechargeable battery so it is ready anytime.
The solution
Small details that protect the skin
- Pen-shaped body→slips into a bag and feels natural in the hand
- Built-in LED lights→reveal fine hairs for accurate trimming
- 18K gold-plated heads→avoid common metal allergies and resist wear from moisture and oils
- Rechargeable battery→no spare batteries to carry
Ready for production
We worked with our factory on DFM, injection material review and final tweaks. After a sample batch, we ran durability and drop tests to the client's requirements.
Impact
Smooth skin, anytime, anywhere
Flawless Body Touch Up launched under the Finishing Touch Flawless brand and was sold at US retailers including Walmart. It works dry on legs, arms and across the body, with no soap, water or lotion needed.