LUXE PLUS

Facial Cleanser with Ultrasonic Infuser

Our team at GIZMO collaborated closely with NION to elevate their flagship facial cleansing device, resulting in the enhanced Luxe Plus. By incorporating extensive user research and refining the design strategy, we created an intuitive and efficient product that exceeds the expectations of both the client and end-users.

Client: NION; Seattle, WA

Services Provided: User Research & Insights, Design Strategy, Concept Development, Prototyping, Design & Manufacturing

Year Completed: 2023

Requirement

Our goal for Luxe Plus is to seamlessly blend brand identity, function, and user experience. We want a simple, modern design that feels natural and comforting while improving cleansing effectiveness and product interaction. This includes boosting absorption, offering a more detailed cleanse, and incorporating softer bristles with a versatile cleansing area. Additionally, we aim for minimal yet smooth indicators and lighting for a refined user experience.

We divide bristles by thickness and length to meet different skin needs—face, massage, and body. Each zone focuses on oily, sensitive, or normal areas. Through a questionnaire, we gathered feedback on cleansing, comfort, and personal preferences, then refined our bristle design for a tailored, comfortable experience.

After multiple discussions with our silicone supplier, we realized that even a single silicone bristle type requires a large mold. To reduce costs, we simplified bristle designs and defined each minimum unit. During segmentation, each piece is labeled with its brush-type number so our team can easily categorize them.